Recently I gave a presentation 'Building your Author Brand' to the Prana Writers group on the Gold Coast. The Prana Writers came together as a group three years ago when we were all successful applicants for a Gold Coast City Council initiative called 'Write That Book'. Under the mentorship of international award winning author, Louise Cusack, the members of our group spent one year completing a novel and the following year editing it. The second year was possible through a Regional Arts Development Fund grant.
This year we have continued to work together towards achieving our goals. At our last meeting I wished to share with the group the experience and knowledge gained from the publication, marketing and promotion of my first book, Pond Magic.
‘Author branding’ is a term I first heard a couple of years ago at a writers’ conference. The concept made complete sense to me; the author is the brand. And while many writers may find self-promotion daunting, I took it on with gusto.
But just what is a brand and how do you create an author brand? Someone once told me it is:
‘a promise, an experience and a memory.’
Recently a writing friend complimented me on my website. As I encouraged him to create his own, he said: “Oh no, I don’t have a product.” The truth is you don’t need a product (or a published book) to promote your author brand. In fact the earlier you start the better. As a writer you are already producing ideas readers may find interesting. You are self-employed – a one man band. And, unless this is a hobby for you, you should begin to look upon your writing as a business and yourself as a professional. Once you do, walking into a pitch session with a potential publisher or agent will be so much less intimidating.
So just how would I describe my author brand?
Fun, creative, flamboyant, international
and above all…
Now, think of five words to describe yours…
I am available for Author Talks and Creative Writing workshops for adults and children.